Best for teams managing10+ pieces of content a month.
If you publish more than 10 pieces of content a month, across 3 or
more social accounts, and a person still touches every one of them, this is built for
you. Two kinds of team hit that wall: agencies running content for clients, and brands
running their own.
Two teams hit the same wall.
One is selling content to clients, the other is publishing its own. Both run out of the
same thing, and it is never ideas. It is the number of hours a person can be at a desk —
the one measure
that cannot be dressed up, and the one this is built to move.
For agencies 01
You run content for other people’s brands
Marketing, media, social, creative and production agencies
You already deliver. The problem is that the next client costs you another hire, and the team you have is at its limit.
What a human team costs you today
61.8%
Moore Kingston Smith, 2025
Of gross income already goes on staff
Across UK marketing services firms, roughly six pounds in every ten earned is paid straight back out in wages. Growth bought with headcount barely moves the margin.
77%
Link in Bio, 2025
Of social professionals report burnout
Forty five percent are considering leaving the field altogether, and 73 percent regularly work outside their contracted hours (Metricool, 2026). The capacity you are counting on is already borrowed.
68.6%
IPA, year to Sept 2025
Agency staff retention, down from 74.9%
Roughly one person in three leaves within the year. Every departure takes the client knowledge, the brand rules and the half-finished calendar with it.
Two to five percent on complex ones. Across hundreds of scheduled posts a month, a client’s asset going to the wrong channel is not bad luck. It is arithmetic.
What the system changes
One upload becomes every asset that client needs, per brand profile
Every piece reviewed against its own brand before it is queued
Runs continuously, with no leave, handover or ramp-up
Take on the next client without taking on the next hire
The volume stops being a staffing question.
For brands 02
You run your own channels
Companies keeping an in-house team, freelancers, or an outside agency
You need short video, long video and graphics going out consistently. Every way of staffing that has a cost you have already felt.
What a human team costs you today
$75,420
US BLS, May 2025
US median wage, film and video editors
And the wage is not the cost. Across US private industry, wages are only 69.9 percent of what an employer actually pays for a person; benefits are the other 30.1 percent (BLS, March 2026). In the UK, employer National Insurance adds 15 percent above the secondary threshold on top of that (HMRC, 2025-26).
£390
YunoJuno, 2025
Average UK freelancer day rate
Freelancers solve a month and leave a gap. The brand knowledge goes with them, and the next one starts from your brand guidelines again.
56%
WFA / Observatory, 2023
Of large brands are moving production in-house
Their stated reasons are cost efficiency (83 percent) and speed (76 percent). Outsourcing trades one problem for agreements, scope arguments and work you cannot see being done.
54%
CMI / MarketingProfs, 2024
Name lack of resources as their biggest obstacle
It is the most cited obstacle in the survey, and it has stayed at the top year after year. Not ideas and not budget: people, and the hours they have. One person on leave is all it takes for a quarter of planned content to quietly not happen.
What the system changes
No team to manage and no agency to brief
One person monitors it, from anywhere
Runs on your own machines, so nothing sensitive leaves your side
Raise the volume without raising the headcount to match
Your presence stops depending on who is available.
Every figure above is published by the named source and dated. None of it is ours, and
none of it is an estimate.
Why build one
Content is eating the plan. Headcount cannot keep up.
Two things are happening at once. What audiences want more of is the most expensive
thing to make, and the shortcut that used to buy attention is getting dearer every year.
A bigger team solves neither. A pipeline that runs
without one does.
What people watch
91.1%
Watch online video every week
Of adult internet users worldwide, in the past seven days. Video is not a format you add to the plan. It is the plan.
The rise in the cost of buying the same media, pooled across markets, up from 4.0 percent in 2025. Standing still gets more expensive every year.
WFA Outlook, 2026 · Global, incl. UK and Germany
+31%
Higher cost per customer without tracking
Median cost of acquiring one incremental customer rose from $38.16 to $49.93 across 70,909 randomised experiments once offsite tracking data was removed.
Marketing Science, 2025 · Advertisers in 160+ countries
5x
Unpaid voices beat paid ones on trust
And 88 percent say trusting the brand is an important or critical purchase criterion, level with quality and value. Attention you rent is worth less than attention you earn.
Edelman, 2026 · Global, 15 countries
The trade
What breaks today, and what replaces it.
Breaks today: Launches slip, and creative production is why. 85% of teams missed at least one planned launch; 38% named design and production as the cause. Knak, 2026, US, UK and Canada.
Replaced by: One upload becomes every asset inside a day, already scheduled.
Breaks today: Under load, review is the first thing to get skipped.
Replaced by: Three review gates run on every piece, and a run that fails one stops instead of publishing.
Breaks today: A client’s asset goes out on another client’s channel.
Replaced by: Every run is bound to one brand profile, so the wrong destination is not reachable.
Breaks today: Publishing goes quiet whenever someone is away.
Replaced by: The system runs continuously. No leave, no handover, no ramp-up after a holiday.
Breaks today: More volume means more people, and more people to manage.
Replaced by: Volume rises without the headcount rising with it. One person monitors the whole operation.
Breaks today: Costs climb every year while output stays flat.
Replaced by: The build is paid once. After that you pay for what you actually run.
Your competitors are publishing into the same feeds, on the same day, to the same people.
The one who shows up consistently wins the reach, and consistency is an engineering
problem long before it is a talent problem.
Figures are global or multi-market unless the line beneath them says otherwise.
The agencies, brands and companies this fits.
We build and deliver remotely, on hours that overlap yours, for teams across the United States, the United Kingdom, Germany and Western Europe, Australia and New Zealand, the Gulf and South Africa.
Output language is a run parameter rather than a function of where we sit, so a build
scoped in London publishes in German, Spanish or Arabic. If your work looks like any of
these, there is somewhere to start.
Agencies and studios
Running content for other people’s brands, several at a time.
Marketing agencies
Digital marketing agencies
Social media agencies
Creative and design studios
Media and advertising agencies
PR and communications
Content and SEO agencies
Influencer marketing agencies
Video production companies
Performance and growth agencies
Media, sport and education
The heaviest publishers measured, and the ones audiences engage with most.
Publishers and media companies
Sports clubs, leagues and teams
Universities and higher education
Schools and training providers
Course creators and e-learning
Exam preparation and certification
Membership and community brands
Retail, consumer and hospitality
Where the biggest share of marketing budget already goes to social.
E-commerce and DTC brands
Retail and wholesale groups
Consumer packaged goods
Food and beverage brands
Restaurants and hospitality
Travel and tourism
Beauty and cosmetics
Fitness, gyms and wellness
Services, property and multi-location
One brand, many branches, and a calendar per location.
Franchises and multi-location groups
Real estate and property
Healthcare clinics and practices
Financial services and insurance
Professional and legal services
Recruitment and staffing
Automotive groups and dealerships
SaaS and technology companies
Media brands publish 64 social posts a day and leisure and sport 31, against an all-industry average
of 9.5 (Sprout Social, 2024 (opens in a new tab)). In the US, retail puts 23 percent of marketing budget into
social and packaged goods 20 percent (The CMO Survey, 2026 (opens in a new tab)). Ninety-nine percent of
multi-location brands invest in social (BrightLocal, 2024).
Not a fit if any one of these is true.
We would rather lose the call than take on a build the system cannot
carry. These come up often enough to put in writing.
01
You want to build it once and rent it out.
We do not build tools for other people to resell. One system is built for one company to run its own work, locally, so the data and the speed stay yours. It is not a product you can put seats on and let out to other people. If you want the output without owning anything, that is the managed plan, not a licence to resell.
Below that, a custom build does not pay for itself. A good freelance editor is cheaper and faster. Come back when the calendar is fuller.
03
You would rather not hand over brand details or access.
The build needs your brand material to train on and your channels connected once. You either give us access and we set it up, or your team sets it up with us guiding. If neither feels comfortable, the build cannot start, and we would rather say so now.
That is where a system starts, and it moves with scope from there. It is a one-off investment that replaces recurring production cost, so if the first number is the problem, the maths behind it will not work either.
Around $100 a month in running cost is out of reach.
The system pays platform APIs and AI models to do the work, from generating a voiceover to publishing the finished post. Expect $100 a month at the low end, more as volume rises. You can hold those accounts yourself, or have us run them for you.
06
You need results next week.
This builds an organic presence, and organic compounds rather than spikes. Search and feeds take time to learn a brand. The trade is the opposite of a paid ad: slower to start, and it does not stop the day you stop paying.
One thing this is not
Human editors in the workflow? Still works.
Talking heads, podcasts, anything that genuinely needs a person in the edit. The system does not have to make the video to run the operation around it. We automate the flow either way: files in, review, approval, scheduling and publishing, with your editors producing the work. The build is designed around how you actually make things.
Still deciding
The questions people ask about fit.
01How much content do we need to be publishing for this to be worth it?
More than 10 pieces a month, across 3 or more social accounts, with a person still touching every one of them. Below that a custom build does not pay for itself and a good freelance editor is cheaper and faster, which is something we will tell you on the call rather than after you have signed. The threshold is about repetition, not size: a small team publishing daily is a better fit than a large one publishing monthly.
02Can one system handle several client brands at once?
Yes, and that is the common case for agencies. Each client gets its own brand profile: its own colours, fonts, voice, templates and channel set. Every run is bound to one profile, so the wrong client’s asset cannot reach the wrong client’s channel. Adding a client means adding a profile rather than adding an editor.
03We are an in-house team, not an agency. Does this still fit?
It does, and it is the second of the two builds we do. An agency runs many brands through one system; a company runs one brand across many channels. The pipeline is the same underneath. What changes is the number of brand profiles and where the approvals sit. In-house teams usually end up with one person monitoring the system instead of managing a production team or briefing an outside agency.
04What if we still want our own editors making the videos?
That works. Talking heads, podcasts and anything that genuinely needs a person in the edit stay with your editors, and the system runs the operation around them: files in, review, approval, scheduling, publishing and the status write-back. The system does not have to make the video to take the coordination off your team. We design the build around how you actually make things.
05Which industries is this actually being used in?
There are 4 systems live with clients today and 6 more in build. The pattern that predicts fit is not the industry, it is the shape of the work: repetitive video and graphics, several channels, and a calendar that has to be met every week. That shows up in agencies, media and sport, education and exam preparation, e-commerce and retail, hospitality and travel, property, healthcare and any group running a separate account per branch.
06Do you work with companies outside the US and UK?
Yes. We build and deliver remotely, on hours that overlap yours, for teams across the United States, the United Kingdom, Germany and Western Europe, Australia and New Zealand, the Gulf and South Africa. Output language is a run parameter rather than a function of where we sit, so a build scoped in one country can publish in German, Spanish or Arabic. Your channel and vendor accounts stay in your name wherever you are.
07What if we mostly publish graphics rather than video?
That is a normal build. The same run produces community posts, social graphics, thumbnails and written articles, and it can produce those without producing video at all. Video is where most of the manual hours go, so teams tend to want it eventually, but a graphics-and-written build is a smaller, faster one and there is nothing wrong with starting there.
Open next month’s content plan. Who is producing all of it — and what
happens the week they’re away?
We keep three entries on your device so you are not asked this again. Nothing here
profiles you, and nothing is shared with an advertiser. Change it whenever you
like, or ask us to delete the record entirely.
Remembers this choice so you are not asked again, and keeps the record that proves we asked. Cannot be switched off.
Would remember preferences between visits. Nothing uses this today.
Would build an advertising profile. We do not do this, and will ask again if that ever changes.
